Strategic marketing
Positioning, proposition, pricing and route to market. The argument for why anyone should buy from you instead of the other lot — written down, defensible, and tested against your numbers.
Parkor — Fractional strategic marketing
You bring a real commercial problem. We do the head work — the positioning, the numbers, the plan — and you walk away with something you can act on this week. With us, with your team, or with whoever you like.
Fixed feeNo percentageNo surprises
Most problems arrive labelled as one of these and turn out to be another. We'll tell you which one you've actually got before anyone spends money.
Positioning, proposition, pricing and route to market. The argument for why anyone should buy from you instead of the other lot — written down, defensible, and tested against your numbers.
Paid acquisition planned, built and measured against commercial outcomes. Cost per acquisition and contribution margin, not impressions and engagement rate.
The machinery underneath: tracking, data, automation and AI-driven campaign tooling. Built so your marketing tells you the truth without someone rebuilding a spreadsheet every Monday.
Making the other three behave as one thing rather than three suppliers pointing at each other. Brand, demand and delivery working to the same commercial target.
That's usually the honest answer. Tell us the problem and we'll work out the label.
Five stages, and the last one is a fork you control.
Download the template and tell us what's actually going on — the problem, the numbers, what you've already tried. It takes about twenty minutes and it's yours to keep whether we work together or not.
We read it properly, come back with what we think the real question is, and book a working session in the diary. If we don't think a session will help you, we'll say so.
A deposit holds the date. Fixed fee, agreed before anything starts — you'll know the full cost before you pay a penny of it.
Every working session ends with a document your business can act on: a positioning decision, a channel plan, a build spec, a media budget. Never a summary of the conversation you just had.
No session has ever ended with "we'll send our thoughts over next week."
We move into next steps — campaign development, build, delivery — booked the same way, by the session or by the day.
Hand the output to your own team or to a larger agency and have them execute it. It's your document. No lock-in, no clawback, no awkward conversation.
We're here to support, always — not to become something you can't leave.
Tell us the problem and when you'd like to talk. We'll confirm the session and the fixed fee before anything is booked.
Two ways to do it. Same questions either way — and the answers are yours to keep whether we end up working together or not.
Opens in a new tab, saves straight onto your enquiry. Nothing to install, nothing to email back.
Download it, work on it offline or with your team, then attach it to the form below when you're ready.
Download template